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Stepathlon is a “Virtual Race” Fan Engagement Platform that effectively combines Mass Participation with Wellness and leverages ‘Fan Love’ to Engage and Expand Fan Communities for Stakeholders (Team, League, Event, Celebrity) across Sports, Media and Entertainment
Stepathlon provides continuous engagement between Fan and Stakeholder by engaging their fans deeper and longer in both peak and non-peak periods. This allows Stakeholders to get closer to their Fans and gather quality data which is not currently provided to them by other partners
Stepathlon provides Stakeholders, their commercial partners and their fans, certainty and continuity in the short, medium, and long term.
‘Nothing’ (weather, COVID, permissions) interrupts a Stepathlon Virtual Race
OUR SPORTS MARKETING APPROACH TO WELLNESS
Mass Participation
Rewards & Recognition
Self Quantification
Engagement via Gamification & Activations
"I have seen Stepathlon evolve from a vehicle promoting wellness to a powerful client/fan engagement tool. Stepathlon provides a one stop shop with regards to first party data management coupled with engagement. It is well on its way to creating a sharper, data led tool with a strong focus on personal well-being"
Ritesh Nath, Former Director Commercial, Nielsen Sports and Entertainment India
"Thank you for this interesting experience to take part in a Road To Man City journey. It's not just fun but it has really helped me to take more steps and do more training and has helped me become healthier. I think this could be a new great social network not only for Man City supporters but for all who follow sports and a healthy lifestyle"
Andrey Kutuzov, Participant, Nexen Road to Man City, 2021
WHAT PEOPLE SAY
Anand Mahindra,
Chairman Mahindra and Mahindra
Akash Kamal Mishra
Race to Man City
Stepathlon's simplicity, relevance and accessibility make it universally applicable, promoting health as a right and not a privilege, in a goal-oriented environment. Stepathlon recognizes both where we are and where we can be. Stepathlon focuses on helping individuals make small changes to achieve big results.
Anand Mahindra,
Chairman Mahindra and Mahindra
It’s a team (Stepathlon) that gets very engaged with us, so it’s been a great partnership. I think that’s been tremendous to take the expertise and the platformof Stepathlon and partner with us to bring it to life, so it’s been a great experience
Andrew Newmark, Vice President, Human Resources, Marriott International
The Race has surely become a way of life. It has not only inculcated the habit of getting up and going for a walk but also to ensure we eat healthy and stay healthy. Various tips and competition on nutritious diet have certainly helped. From salads to smoothies, now we have tried everything and have made these a part of our healthy lifestyle.
Aakash Kamal Mishra, User,
Race to Man City powered by Stepathlon
OUR HAPPY CLIENTS
